For generations, the Francis Bacon quote, “knowledge is power” has meant that the one who controls the knowledge and keeps it to oneself is the one with the power. It was a selfish philosophy of knowing more than others and lording it over them.
The information explosion of the Internet has turned the “knowledge is power” philosophy upside down and inside out. In the information age, the concept is “sharing information is power”. The websites and bloggers who position themselves as the go-to source are the ones with the most eyeballs.
So, here’s the concept on which you can base your digital strategy and brand:
Determine whom you have a passion and ability to serve and then freely share what knowledge you have that could improve their lives or help them chase their dreams.